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    What makes HubSpot so popular?

    by Iain Thomson Project Lead

    HubSpot is quickly becoming one of the most popular and widely used marketing and sales platforms for businesses of all sizes.

    The easy-to-use tools provided by the platform have made it an attractive option for startups, small businesses and large enterprises alike.

    HubSpot is especially popular with marketers, as it offers an extensive suite of features to help them create and manage campaigns, track leads and measure their results, all from within the application. But what exactly makes HubSpot so popular with marketers?

    It’s easy to learn

    HubSpot’s intuitive and accessible user interface is fantastic for a busy workplace. Its drag-and-drop landing page editor, email builder and visual workflow builder make it easy for marketers of all skill levels to get up and running quickly.

    Plus, with its comprehensive analytics that are simple to interpret and act upon, marketers can quickly identify areas of improvement or potential opportunities for their campaigns.

    Tools galore

    HubSpot offers a wide range of integrated marketing and sales tools. For example, its email automation capabilities enable marketers to create personalised email campaigns that are tailored to each individual customer, so emails hit their targets every time, with good responses and low bounce rates.

    Likewise, its workflow tools help marketers nurture leads through the sales pipeline, helping to ensure more successful outcomes for their business.

    Renowned customer service

    HubSpot’s customer service is very well regarded in the industry. The platform’s support knowledge base is filled with helpful articles and tutorials to assist customers in setting up their HubSpot account or troubleshooting any issues they may encounter.

    Plus, its live chat feature makes it easy for customers to connect with the HubSpot team in real-time and work through any niggling issues they are experiencing.

    This proves invaluable to marketers who need quick help with any platform feature or configuration. There’s also a thriving community of HubSpot users who can always be turned to if you’re stuck.

    It’s always looking forward

    HubSpot is constantly innovating and launching new features to improve the experience for its customers. Its App Marketplace, for example, provides marketers with access to various third-party applications that enable them to do more with their HubSpot accounts.

    This, combined with its integration with popular CRM tools, gives marketers even more power with which to increase their efficiency and effectiveness.

    A gentle cost slope

    FInally, HubSpot makes it relatively easy and affordable for small businesses to access its marketing and sales tools. Its free version includes a limited selection of features, while its more advanced tiers offer enterprise-level solutions at a fraction of the cost.

    This makes it an attractive option for entrepreneurs and small businesses, enabling them to use the same marketing and sales tools as larger companies but at a price that helps them to invest and grow.

    These are just a few of the reasons why HubSpot has become so popular with marketers and businesses. Its intuitive user interface, extensive suite of features and reasonable cost make it a great choice for businesses of all sizes. Plus, the platform’s emphasis on customer service and support mean that users can always get the help they need when they need it.