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    Do web design agencies need to worry about AI?

    by Iain Thomson Project Lead

    You can’t read anything about modern tech without artificial intelligence or, more specifically,  machine learning being discussed.

    Anyone ignoring it and thinking it will go away might regret it, though. Something has changed, and there’s a real feeling of a Rubicon being crossed.

    The idea that we are going back to a time before AI played a part makes me think of that Mail article from 2000 saying that the internet is just a “passing fad as millions give up on it”. (Spoiler alert: either the article is wrong or this is the longest fad in history.)

    So yes, web design agencies should pay attention to AI as it has the potential to significantly impact the field of web design.

    AI technology has already started to automate certain aspects of web design, such as generating design layouts and suggesting colour palettes. As the technology advances, AI could potentially take on more complex tasks, such as automated content creation and personalised user experiences.

    Here are just some of the ways that AI can impact the industry.

    ●    Layout generation

    AI can analyse design patterns, user preferences and data insights to automatically generate initial design layouts. This can save time for designers who can then refine and customise these layouts according to client needs.

    ●    Image optimisation

    AI-powered algorithms can automatically optimise images for the web, reducing file sizes without compromising quality. This enhances website performance by decreasing page loading times, which is crucial for a seamless user experience.

    ●    Data analysis and user research

    AI algorithms can analyse large sets of data to identify user behaviour patterns, preferences and trends. This information can help web designers make data-driven decisions when designing user interfaces and interactions.

    ●    Personalised user experiences

    AI can leverage user data and machine learning to create personalised web experiences. It can analyse user behaviour in real-time and provide content recommendations, personalise layouts, and customise user interfaces based on individual preferences.

    ●    Content generation

    While AI isn’t yet capable of creating complex and creative content, it can assist with generating simple content like basic product descriptions or blog post outlines. This can be useful, especially for websites with large amounts of content that need to be populated quickly.

    Focus on the opportunities

    It’s important to note that it’s not all about threats. AI also presents some fantastic opportunities for web design agencies.

    They need to understand AI’s capabilities and how it can be integrated into their workflow to enhance their design processes and deliver better results.

    It’s important to note that AI is not a replacement for human designers, but rather a tool that can streamline certain aspects of the design process. Agencies should continue to focus on their creative expertise and use AI as a complementary tool to improve efficiency and deliver high-quality designs.

    Additionally, agencies should also be aware of any ethical considerations and potential challenges that arise with the use of AI in web design to ensure responsible and user-centric design practices.

    It might be assumed that AI is good for agencies, but not so good for the employees who work there, who could find themselves surplus to requirements.

    This might be true in some cases, but look at it another way: AI can take on algorithmic or semi-automated tasks, and free up human time to be creative and focus on other aspects of their craft. As long as humans are the intended consumers of web content, their input in its creation will be vital.