When it comes to choosing a content management system (CMS) for your small business, there are several options available, each with its own pros and cons.
One CMS that has gained significant popularity amongst small business owners is Shopify. Shopify is an all-in-one eCommerce platform that allows businesses to create and manage an online store. So, is Shopify a good CMS for small business owners? Let’s explore.
Ease of use
One of the biggest advantages of using Shopify is its user-friendly interface. Shopify is designed to be incredibly easy to use, even for those who have little to no experience in website development or eCommerce.
The platform offers a drag-and-drop website builder and a wide range of customisable templates, making it simple to create a professional-looking website without requiring extensive technical knowledge.
Ecommerce functionality
As an eCommerce CMS, Shopify provides a great set of features and tools to help small businesses sell products online.
From inventory management to payment gateways, Shopify offers everything needed to set up and run an online store smoothly.
The built-in shopping cart system, advanced product management options and seamless integration with various payment processors make it a reliable choice for small businesses.
Scalability
Shopify comes with scalability built in, mainly because your site is hosted remotely. If you are starting small but have plans to expand your business in the future, it can accommodate your needs.
The platform offers various pricing plans, letting you choose one that fits your budget and requirements. Also, with its access to a wide range of plugins and apps, you can easily enhance your online store’s functionality as your business grows.
Mobile responsiveness
Having a mobile-responsive website is essential for businesses. With Shopify, you don’t have to worry about this.
The platform automatically generates a mobile-friendly version of your website, ensuring that it looks and functions properly on various devices, including smartphones and tablets. That’s great for those impulse buys by people browsing your site from the sofa.
Security and reliability
Shopify is known for its strong security measures, including SSL encryption, to protect customer information.
Moreover, as a hosted CMS, Shopify takes care of all the technical aspects, including server management, software updates and backups. That ensures your website is secure and reliable, allowing you to focus on running your business without worrying about technical issues.
Support and community
Shopify offers excellent customer support to its users. Whether you have a technical question or need assistance with setting up your online store, Shopify’s support team is available 24/7 through various channels, including phone, email and live chat.
Additionally, Shopify has a large and active community of users and developers who can provide guidance and tips to help you make the most out of the platform.
Cost
While Shopify offers different pricing plans, it is important to consider the cost factor. The pricing plans can add up, especially if you require advanced features or have a large number of products.
Compared to hosting a site yourself with something like Magento or WooCommerce, it can cost more per sale with Shopify.
However, it is important to weigh the cost against the value and benefits Shopify provides. Consider your budget, business needs, development expertise and projected growth when deciding if Shopify is the right CMS for you.
