We build lots of emails everyday, both static HTML and for mailers such as Mailchimp, Campaign Monitor, Dotmailer and Pardot.
We always start with our base template (unless otherwise instructed), which has been developed over a number of years to take in-account, and to work in all email clients.
If you download our HTML email starter template, we have commented where you would start coding your rows from, and added some examples of text and images, and the tags we wrap them in.
This starter template is based on an email at 600px width.
If you would like info about the template or want to discuss HTML emails in general, give us a call on 0161 398 0303.