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    elcap – a Gooey success story

    Case Study
    by Kyle Ratchford Agency Partnership Manager

    elcap is a strategic digital agency based in Manchester and has been through a period of rapid growth, fuelled by client wins and expansion of digital services to existing accounts.

    During this period of growth the agency needed support from a web development partner to complement their in-house capabilities. Andy Sweeting, founder of elcap explains the reasons for choosing this option; elcap is positioned as a niche offering in the market to provide strategic digital expertise and guidance, and that needs to be matched with a scale-able and cost effective web development delivery partner​. When we looked at the market Gooey seemed to be a great fit for our business.”

    Gooey worked with elcap on a series of digital projects in this period but one especially stood out to show the true collaborative approach between the two companies. A large professional services company was looking to revamp its current website which generated approx 20k unique views per month. The site was a key channel for lead generation and thought leadership and had a series of bespoke tools such as income calculators that positioned it well in the market but the brand knew it could reach even greater heights with an improved site and design.

    elcap worked on all strategic elements of the project with the client including planning workshops, UX strategy, persona mapping and building out the project time-frame. They worked closely with Gooey at this stage to ensure the project plan and costs could be delivered as well as further insight on some of the more bespoke functional requirements of the site build such as the calculators development.

    Andy explains; “This really was a collaborative approach to the site build and we really appreciated the value and expertise that Gooey brought to the technical planning phase, of the project, especially the more complex areas of the build itself.”

    Gooey worked on all WordPress development requirements of the site including a thorough quality assurance and testing plan and the site was delivered on time and to an extremely high standard. Andy summaries “This was a great project to work on and definitely a showcase web build for elcap, Gooey have been great in providing a high level of service and web development to not only meet but exceed the brief with some excellent client feedback.”

    James Holloway, Gooey’s Founder and Agency Partnership Director highlights the benefits of this approach to agencies like elcap “Gooey are a completely white labelled web development offering so working with the likes of elcap means we follow their lead on how much involvement is needed from us in any given project. For this specific project we were very visible and worked collaboratively with the agency and end client but we’re just as happy to be working as a silent partner in the background. It’s been great to see the results of this project and subsequently how elcap have grown with our support.”

    To learn more about how Gooey can partner your agency to deliver future growth and success please either email us at or give us a call on: +44 (0)161 237 3114.